By Kenneth Orusi
The Delta State Orientation and Communications Bureau (DSOCB), has witnessed a significant transformation under the dynamic leadership of Olorogun Barr. Dr. Fred Latimore Oghenesivbe
Known for his innovation, punctilious, and unfaltering loyalty and resolute devotion, Dr. Oghenesivbe has elevated the Bureau into a vital organ for public enlightenment, civic education, and effective communication of government policies.
As the Director-General of the Orientation and Communications Bureau, Dr. Oghenesivbe has demonstrated a unique ability to bridge the gap between the government and the people through strategic communication.
His approach combines professionalism, modern technology, and grassroots engagement to ensure that the government’s agenda reaches every corner of the State.
When Dr. Oghenesivbe assumed office, one of his first priorities was to revamp the Bureau’s organizational structure.
He implemented reforms that streamlined operations, improved efficiency, and enhanced the capacity of the Bureau’s workforce.
Training and retraining programmes were introduced to equip staff with the skills required for modern communication and public orientation.
By fostering a culture of accountability and professionalism, the Peoples’ Democratic Party (PDP) stalwart in Ethiope east, has transformed the Bureau into a well-oiled machine capable of delivering on its mandate.
Dr. Oghenesivbe’s few months of elevation has been marked by the effective communication of Governor Sheriff Oborevwori’s MORE Agenda.
He has utilized various media platforms, including radio, television, social media, and online platforms, to ensure that citizens are well-informed about government initiatives and programmes.
His innovative strategies include the use of targeted messaging tailored to different demographics. Whether through youth-focused campaigns on social media or community-based enlightenment programmes, Dr. Oghenesivbe has ensured that no segment of the population is left out.
Under Dr. Oghenesivbe’s leadership, the Bureau has intensified its efforts in promoting civic education and grassroots orientation.
Through workshops, seminars, and outreach programmes, citizens are educated on their rights and responsibilities, as well as the importance of active participation in governance.
The just concluded Delta State Capacity Building Communication Workshop with the theme – Advancing Delta Strategies for Public Communication and Effective Media Engagement popularly known as DELCOM 2024, with participants drawn from across the 25 local government area of the State, media aides and Public Relations Officers (PROs), is a testament of his commitment to his job, aimed at equipping government functionaries with requisite knowledge to spread informed government policies.
These initiatives have fostered a more informed and engaged citizenry, strengthening the relationship between the government and the people.
The Bureau’s emphasis on grassroots engagement aligns with the MORE Agenda’s commitment to inclusivity and equitable development.
Recognizing the power of digital technology, Dr. Oghenesivbe, has harnessed online platforms to enhance the Bureau’s reach and impact.
The Bureau’s social media handles are now vibrant hubs for information dissemination, public feedback, and real-time interaction with citizens.
This digital transformation has made government communication more accessible and transparent, further cementing Dr. Oghenesivbe’s reputation as a forward-thinking leader.
The impact of Dr. Oghenesivbe’s visionary leadership is evident in the improved perception of government policies and initiatives.
His strategic communication efforts have not only enhanced public understanding but also fostered trust and collaboration between the government and the people.
Olorogun Barr. Dr. Fred Latimore Oghenesivbe’s expertise in Communication, as the head of Delta State Orientation and Communications Bureau is a shining example of effective leadership.
Through innovation, dedication, and strategic planning, he has transformed the Bureau into a powerful tool for public enlightenment and government accountability.
Fred’s Legacy of Oratory (FLO), emphasizing his skill in communication and rhetoric, will not only undoubtedly outlive him but it will serve as a benchmark for future leaders in Delta State and beyond.
Kenneth Orusi, is the Publisher and Editor-in-chief of The Story and Chairman, ICC, Delta NUJ.
